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2026 Homeowner Renovation Spending Trends & High-Ticket Scope Filters

Home equity is at an all-time high. Discover which custom upgrades homeowners are prioritizing—and how to structure your proposals for maximum profitability.

Julian Vance

Julian Vance

VP of Contractor Growth

4 min read
2026 Homeowner Renovation Spending Trends & High-Ticket Scope Filters

Where Homeowners Are Investing Their Equity

Despite interest rate fluctuations, homeowners hold over $30 Trillion in home equity. Rather than trading up to a new mortgage, property owners are investing $40,000 to $120,000 into their existing homes.

Top Requested Upgrades in 2026:

  • Waterfall Quartz Kitchen Islands with integrated hidden charging stations
  • Zero-Threshold Walk-in Tile Showers with dual rainfall fixtures
  • Composite Multi-Level Outdoor Decks with integrated LED steps
  • Conditioned Finished Basements with guest suites and kitchenettes
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